Walla Painting’s new and improved website is geared toward solving their customers’ problems. It has been redesigned to a more professional-looking, more appealing website is just one improvement that was made. A key factor in the redesign was implementing the StoryBrand philosophy, a strategy that focuses on solving customers’ problems.
The StoryBrand strategy is in sharp contrast to traditional marketing, where website content would laud the praises of the company providing the service or product. That’s all well and good, but it doesn’t go far in piquing a customer’s interest. What does interest them is how the business will solve THEIR problems. Itemizing how that’s done on the Home page will go a long way in keeping them reading.
For example, the Home page of Walla Painting’s former website spouted, in summary, what they specialized in (Residential Painting), the History of the company, their local presence, and their awards. That’s all great, but if a customer is looking for specific types of residential painting services, do they really care about all that, at least upfront? Is all that information enough to keep them interested enough to look further and contact Walla? Details of the actual services that Walla provides were on the Services page, with a bunch of words and bulleted lists of those services. Blah, blah, blah.
The new and improved Walla Painting website, designed and developed by Changescape Web, is much more engaging. It immediately attempts to resolve their target customers’ problem: WALLA PAINTING CAN HELP MAKE GETTING ALL THE BENEFITS OF GETTING A FRESH COAT OF PAINT EASY! The problem is not simply that they need their house painted. After all, they could paint it themselves or hire any painter with a brush and roller. The problem is really that they don’t want the hassle or mess of painting; they don’t have the time; they want someone who can do it right the first time. In other words, they want someone who can provide a quality paint job quickly without them having to do much else but hand over a check.
The website also makes it easy for the customer to get what they want. Just scrolling through the Home page reveals all their services (with engaging pictures), how Walla makes it easy, how they will deliver the best results, and above all, many opportunities to REQUEST A QUOTE. Win, win for both customer and service provider.
Since the new website went live in early July, it’s proven to be lucrative for Walla Painting. They are getting more visitors, more leads, and especially more business. Google rankings for some search phrases have increased as much as 83%!
Walla Painting has always provided the highest level of quality and customer service, as attested by many satisfied clients. They’ve won the Angie’s List Super Service Award 9 years in a row. They enjoy a lot of personal word-of-mouth referrals. But trying to convince prospective on-line clients that Walla was the painter to choose was the challenge. Getting and keeping the customers’ attention by stressing how they can resolve their problem has made a big difference. As Jonathan Walla, owner and operator of Walla Painting, states:
“Our former website was a home-made one that I developed with my brother-in-law’s help. It looked fine and served our purpose for years. But it didn’t have the polished look or the SEO built-in. Our new website looks more professional and has increased our online presence. It brings us to the next level we want to take in growing into a larger, more established business.”
Walla Painting is a local licensed and bonded residential painting business based in Carmel, Indiana. Since 2004, they have provided residential painting services to thousands of satisfied customers living in Hamilton County and the cities of Carmel, Westfield, Noblesville, Fishers, Zionsville, and McCordsville. Jonathan Walla, owner, and operator is proud to have built his business from the ground up while studying in the Kelley School of Business of Indiana University. Today, the business employs over 11 painters and continues to thrive and grow. They specialize in residential painting, both interior, and exterior, using only paints low in VOC to minimize environmental impacts. They also offer cabinet painting and the Painter for a Day service.
Changescape Web is an online marketing company based in St. Charles, Missouri, a suburb of St. Louis. They help small businesses create and implement a marketing strategy to grow their business. They specialize in web design and development, search engine optimization, lead generation, and social media presence. Ken Tucker founded Changescape Web in 2005 with the goal of helping clients become successful in their marketing efforts. With clients nationwide, Changescape Web continues to work in partnership with business owners to create a long-term relationship that is mutually prosperous.